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Interact with your audience with audio AND visual media... Including Web sites, Photos, Videos, Flash presentations and more...
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Where your browser goes, so go the browsers of your participating
audience members, regardless of browser type, operating system or
computer type. It even includes new web enabled wireless devices
like PDAs and cell phones.
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As a song plays, take your audience to artist's official web sites or
fan sites; even the fan sites of your audience members. Or, have
a pre-programmed tour 'cruise' of sites so that when a song plays, you
simply click on the artist's name, and the system advances the audience's
browsers automatically to the sites and at the interval you decide.
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For "talk" radio, take your audience to business/market sites, sports
sites or entertainment sites. Whatever the subject, there are bound to
be web sites/pages involved.
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Start or change webcast streams for your audience's browser's/player's by
simply inserting the URL of the stream you want them to hear...
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Don't simply talk about your sponsor's web site... put it directly
in front of your audience for "value added" or an extra revenue stream...
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Dynamically create and display "Snap" surveys/polls for your audience and
see immediate results...
Take Live Requests/Questions/Comments from the audience and see them
displayed in your Control panel...
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And...
A La Carte Online Radio!
That's right! Give your listening audience the content they want, even if they aren't watching the
CastHopper! (They have it minimized at work, etc.).
For instance, the night that Dave Navarro did the interview with Storm Large on Spread Spectrum. Maybe
some of your listeners were interested. No problem. Create a new "channel" (i.e. "Navarro"), and
specify the Spread Spectrum stream for the user's media player. Tell the audience that those that want
to hear the interview simply put the "channel" id into their CastHopper, and Zap! they are there. No,
you are NOT rebroadcasting someone else's stream, simply placing those audience members onto that stream.
When the interview is over, simply designate the channel back to your own stream.
What about the "big game"? Same deal. Move audience members to a stream (usually a simulacast stream of a
broadcast station) with the game, and when it is over, move them back into your own stream. In the
meantime, keep the remaining listeners in your normal programming/format. If there are three or four
things going on at the time, make 3 or 4 channels and give the listeners a choice. Then you get them back.
Your station will give every listener just what they want, when they want it! It is like having FREE content!
(This is what CastHopper WJ's (Web Jockey's) do... except they don't have their own primary stream.
They just move their audience from stream to stream to get the 'best' content available at the moment...
a whole new "industry".)
NOTE: We are being told that WJ's are now looking at Skypecasting (free) as their "primary" talk stream,
and A La Carte CastHopping for their content. No expenses, but significant potential to get advertising
revenues by putting sponsor's websites directly in front of their audience. Smart kids!
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