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Scenario 3 - Broadcast/WebCast Stations...
This is just one of many scenarios that you'll see shortly. Tune in to your
favorite radio station. The disk jockey will tell you to go to their
website to "click in" to the CastHopper. After that, when songs
play the disk jockey can either interactively take you to sites
pertaining to the artist, show photos, videos, etc, or start a pre-programmed tour that will take
participants to those sites automatically. Listeners will be able to submit
their own local fan sites, so everyone listening will be taken to tour their
web site. The radio station will see (and get reports) on the number of
web sites submitted, the number of participants by song/hour/day/week, etc.
Running your client's ad spot? Don't just give the client's web site address, put the client's web site in front of your participant audience, right in their web browser.
- Increases station's popularity
- Increases stations's marketaility
- Increases visibility
- It is FREE
- It generates a new revenue stream
The cost to the user; no dollars. The cost to the radio station; no dollars.
The value to both the station and its listeners/participants; priceless.
The value to MySpace (or whomever), of
having radio stations telling their listeners to go to their site in that realm a half
dozen times an hour, every hour... EVEN MORE PRICELESS!
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